Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

‘Mindful’ spending on the rise as Black Friday looms

British shoppers intend to ignore Black Friday and Cyber Monday discounting this year – potentially reducing overall spend by more than £800m.

A survey of more than 2,000 shoppers commissioned by peer-to-peer selling platform Gumtree found that 58% of people will ignore the discounting days, with the most common reasons cited as wanting to avoid unnecessary purchases (48%) and wanting to avoid being “pressured” into buying (31%).

Avoiding “mindless consumerism” was cited by 26% as a reason to shun Black Friday, and 9% said they were attempting to be more sustainable.

Commenting on the findings, Fergus Campbell, head of communications at Gumtree, said: “The research revealed that thinking sustainably is an equal motivator as saving money during these peak sales periods – suggesting more Britons are looking at ways to reduce their impact on the planet.”

Readers' comments (1)

  • And yet the very next article is titled “UK Black Friday sales to reach record high”. 🙄

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.