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Mini Preen to launch in Selfridges

Preen’s debut collection for children is launching exclusively at Selfridges this Saturday.

The younger spin off draws on the label’s mainline designs and will feature the same prints found in Preen’s Resort 14 collection, adapted for a younger wearer.

Mini Preen will include forget-me-not print dresses, pleated skirts, powder blue cocoon coats and hooded sweatshirts. The prices for the collection range between £70 and £295.

Jessica King, childrenswear buyer for Selfridges, said, “The collection is beautiful due to its matching womenswear and childrenswear element however the items also have a strong and recognisable aesthetic on their own.”

Preen eyewear will also launch in stores next month as will its debut footwear line in autumn/winter 14.

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