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Minister calls on retailers to use plus-size models

Retailers should better reflect “our diverse society” through using plus-size mannequins and advertising campaigns, the equalities minister has said.

Jo Swinson, under-secretary of state for womens and equalities, told The Sunday Times high street stores should have greater variation of mannequins to promote a healthier body image.

She praised Debenhams for its move to feature a diverse range of models in its recent campaign, including a Paralympic amputee and a model born without an arm. The department store is also about to display size 16 mannequins in its Oxford Street store.

“I would really like to see more retailers doing the same,” Swinson said. “Many customers want to see more realistic images in magazines, TV and on the high street, and having mannequins that reflect and celebrate our diverse society is a really positive way of helping to achieve this.”

She added: “The images we see in the world of fashion are all pretty much the same — it’s as if there’s only one way of being beautiful.”

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