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Helen Mirren and Tracey Emin among M&S 'leading ladies' campaign

Award-winning actress Helen Mirren, artist Tracey Emin and ballerina Darcey Bussell are among a host of inspirational women featured in Marks & Spencer’s autumn 13 campaign, shot by Annie Leibovitz.

The campaign, which launches on September 3, carries the strapline ‘Meet Britain’s leading ladies’ and showcases its much-anticipated new collection using a range of celebrities including burns survivor and TV presenter Katie Piper, author Monica Ali and nurse of the year Helen Allen.

Patrick Bousquet-Chavanne, executive director of marketing and business development, said: “We wanted this campaign to signal a new and confident tone of voice to introduce autumn.

“Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S. Annie’s photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S’ move into a new era.”

Settings include a boat on the River Thames and the British countryside, as well as an artist’s studio and a country house.  

The campaign will run across print, online and on outdoor sites across the UK. Selected shots from the campaign will also feature in M&S’ 10 international flagship stores in Paris, Shanghai, Hong Kong, Gurgaon, Dubai, Istanbul, Moscow, Prague, Singapore and Amsterdam.

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