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Miss Sixty and Energie in wholesale revival

Young fashion brands Miss Sixty and Energie are to be relaunched into the UK wholesale market for spring 15 after a two-year hiatus.

Italian parent company Sixty Group is understood to have appointed agency Present Day Studios to handle sales for its group of brands, which will also include RefrigiWear and Murphy & Nye. Drapers understands that appointments to view Miss Sixty will start in November. 

Details of changes to each brand are unclear at this stage, but it is thought Sixty Group has recruited a new design team for menswear label Energie. Retail price points for the brand’s denim will range from £70 to £120.

Miss Sixty, which was once stocked in retailers such as Cloggs and Littlewoods and still operates as a retailer with six stores in the UK, exited the UK wholesale market two years ago, with autumn 12 thought to be the last delivery. Energie suffered a similar fate after Sixty Group experienced financial difficulties. It is unclear when the other brands pulled out of the market.

Previous stockists of Miss Sixty – the most popular of the brands – were divided over whether it could stage a successful comeback.

Gemma Parker, store manager of womenswear independent Diva in Yarm, Stockton-on-Tees, said: “We used to sell it for about six years as it was the brand to have back then. But then slowly it became overpriced and the fits changed. I don’t know if I would stock it again – fashion is different these days. It would have to change direction.”

One owner of a young fashion chain said: “We used to stock Miss Sixty and did very well with it at one time. If the product is strong and denim is priced at around £70 to £100, we would definitely consider buying it again.”

Cherie Plaice, owner of men’s and women’s retailer Slate in Weybridge, Surrey, said: “I used to like Miss Sixty as a brand but I’m not sure if people would wear it now.”

Asian investment firm Crescent HydePark bought Sixty Group in May 2012.

Sixty Group was unavailable for comment. Present Day Studios declined to comment.

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