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Miss Sixty launches new store concept in the UK

Miss Sixty will showcase its new store concept for the first time in the UK when it opens in Westfield London on Friday September 18.

The 950 sq ft store takes inspiration from 1960s art and architecture and features white walls, wooden panelling and geometric gold metallic fixtures.

It follows the design concept debuted in Miss Sixty’s flagship in Rome at the end of 2014.

Another UK store with the same concept will open on London’s Brompton Road before Christmas. Miss Sixty also plans to revamp its stores in Florence, Milan and Paris.

The move is part of the label’s repositioning as a premium brand. Last year Italian parent company Sixty Distribution revamped the retail division, upping prices by between 30% and 40% on average, with denim retailing from €120 (£96) to €250 (£201).

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