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Miss Sixty sets sights on Regent Street

Italian fashion brand Miss Sixty is planning to open a store on London’s Regent Street by the end of 2019, as it continues its European expansion.

The brand already has two stores in the UK capital, one in the Westfield London shopping centre (pictured above) and a 2,580 sq ft flagship on Brompton Road.

Three stores, on Kensington High Street, South Molton Street and in Westfield Stratford City, closed by the end of 2016 as the brand sought to reposition itself at the more premium end of the market.

Andrea Pomi, sales manager EMEA (Europe, Middle East and Africa) at Miss Sixty, outlined its intention to open a third UK store in an interview with Sportswear International. He also said Miss Sixty wanted to open in Berlin and Paris by the end of next year, as it targets key European cities.

It has recently opened a 7,858 sq ft flagship on Milan’s Corso Vittorio Emanuele.

Pomi said the brand wanted to reach annual sales of €30m (£26m) in Europe by the end of 2018.

Miss Sixty was founded in 1991 and is now owned Hong Kong-based casualwear retailer Trendy International Group.

Outside of the EMEA region, plans include doubling the number of Miss Sixty stores in China from 150 to 300 by 2020.

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