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Missguided explores sale options

Missguided has reportedly appointed financial advisory group Rothschild to advise it on a review of its options, which include a possible sale or IPO.

The review would likely result in bringing outside investors into the etailer in 2018 or 2019, Sky News reports.

Missguided’s online rivals Asos and Boohoo are both listed on the London Stock Exchange.

In its most recent results – for the year to 31 March 2016 – sales jumped 34% to £117m.

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