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Missguided head of ecommerce exits

Missguided’s head of ecommerce, Mark Leach, has left the Manchester-based fast fashion etailer to join conversion-optimisation agency User Conversion as managing director.

Leach joined Missguided in April 2015 as ecommerce manager and became head of ecommerce in July that year.

During his time at the etailer he launched an iOS app, which increased mobile conversions by more than 30%.

Missguided has not confirmed whether Leach will be replaced.

In May, Drapers exclusively revealed that Missguided’s CEO of online Gareth Jones had left after just eight months.

Jones joined Missguided in September, and reported into group CEO and founder Nitin Passi.

Drapers has contacted Missguided for comment.

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