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Missguided launches discount collection

Young fashion etailer Missguided is set to launch a budget range later on this month..

The Sweet Deal collection offers Missguided branded basics, including dresses, skirts, tops and leggings with prices starting from only £2.99 and items up to 50% less than the brand’s current retail prices. The range will launch on the site on July 16.

Missguided will distinguish Sweet Deal from its mainline collections through the development of a defined category within the brand’s drop-down menus on its online site. The collection will also use a new brand logo.

Nitin Passi, founder and chief executive of Missguided, said: “Missguided has always placed emphasis on delivering trends, but equally on delivering value, and the launch of Sweet Deal makes clear our conscious effort to offer more value for our customers, in what is becoming a more competitive landscape.”

He added: “The demands of our customer are our enduring priority and we have responded to an on-going appetite for affordable fashion by considerably lowering prices on our key lines, meaning that Missguided will offer some of the best prices on the internet for fashion basics. This is just one of many initiatives Missguided is undertaking to increase its customer base and support our continued, aggressive growth.’’

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