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Missguided launches third Selfridges concession

Fast fashion etailer Missguided has opened its third Selfridges concession in Birmingham.

Missguided in Birmingham

Missguided in Birmingham

Missguided in Birmingham

It comes after the firm hired a new retail director, Andy Marsh, on a plan to roll out UK stores at the start of the year.

Drapers understands the Manchester-based young fashion etailer has appointed property agent Savills to look for locations across the UK and internationally.

The company made its first UK move into bricks-and-mortar with a concession in Selfridges at Manchester’s Trafford Centre last June and opened its second within Selfridges’ Manchester Exchange Square in November last year.

A spokeswoman said the Missguided concession in Birmingham is currently a temporary space and the firm will look to occupy a bigger space later in the year.

Drapers has contacted Selfridges for comment.

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