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Missguided moves into new home

Womenwear etailer Missguided has opened its new 45,000 sq ft headquarters in Trafford Park, Manchester.

The four-storey building faces out on to Manchester’s Media City and houses the business’s 320 employees, 100 of whom have been hired in the last 12 months.

The ground floor is a social space for staff and includes swings, arcade games, a ”selfie tunnel” and a coffee shop. Offices and an in-house studio are located beneath the top two floors, which feature open-plan working spaces.

Nitin Passi, founder and chief executive of Missguided said: “Our new headquarters are a true embodiment of our brand, and reflect both the culture and spirit of Missguided. When I found this building, I was keen to ensure that there would be dedicated areas throughout that didn’t fit the mould of a traditional office set-up.

”Our ambition was to provide an inspirational and timeless working environment, where teams could enjoy themselves and feel at their most creative – and I think we achieved that with this office. I’m confident that it will be a great home for us for many years to come.”

Founded in 2009, Missguided carries more than 6,000 products on its website. The website has 15 million visitors every month.

Missguided moved from Centenary Park in Salford.

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