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Missguided ramps up international expansion

Etailer Missguided plans to launch five European sites by the end of the year.

The separate sites are to be rolled out in localised languages in France, Germany, Italy, Spain and Sweden.

International expansion for the etailer began in February when it launched an Australian site, followed up by a US version in June this year.

Missguided has seen an average sales growth of 300% year on year over the last two years from April 2011 – March 2012 and April 2012- March 2013 respectively.

The etailer is also launching an mobile optimised site this month after seeing around 45% of traffic to the site coming via mobile.

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