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Missguided to launch Tinder-style app

Missguided is to launch a Tinder-style transactional app next week, available for download in the UK.

“Our customer has been asking for a shopping app for a while and we wanted to ensure we delivered something that offered more than our mobile site,” said founder and chief executive Nitin Passi.

“The app is being treated as its own channel that we are growing as part of our multichannel strategy.”

App development platform Poq, which built the Swipe to Hype app, said it is the first of its kind to offer an exclusively own-brand Tinder-style shopping feature.

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