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Mitchell & Ness lands in London for international rollout

US sportswear brand Mitchell & Ness is gearing up to open its first UK store this week as part of its international expansion plans. 

mitchell and ness

The Philadelphia-based business has taken the former Weekend Offender unit on D’Arblay Street in Soho, London. Weekend Offender closed its store in October 2016 after five years.

Mitchell & Ness specialises in “nostalgic” US sports team apparel, including jumpers, hats and accessories.

It has licensing agreements with a number of US professional sports leagues, including the National Basketball Association (NBA), National Football League (NFL) and Major League Baseball (MLB).

The brand was formerly owned by sports giant Adidas, who sold it to American private equity firm Juggernaut Capital in May last year after deciding to focus on performancewear.

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