Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Müller demands prompt B&B payments

Karl-Heinz Müller, the organiser of young fashion trade show Bread & Butter Berlin, has sent a letter to exhibitors ahead of the show’s next edition on July 1-3 demanding they pay for their stands on time and urging the trade to back the event through the economic downturn.

Müller said the global recession had heightened the risk of non-payment and no shows by exhibitors, while the cost of moving from Barcelona to the show’s new venue, Tempelhof Airport in Berlin, had put added pressure on B&B’s costs.

Addressing the market, he added: “It has been a huge investment [the move to Berlin]. There is a level of responsibility, [the show] is not just our thing it is your thing.”

According to Müller, payment terms for brands remain the same; 50% of the invoice must be paid on securing stand space, and the remainder before the show begins.

B&B has signed a contract to hold the show at the Berlin site for the next 10 years and has refurbished the location. Müller added: “We have had to reconstruct a really large building and there is a lot to do, both logistically and financially.”

He confirmed that B&B would not be as flexible as in previous years on invoice payment. “Everybody knows how hard it is and how hard it is to get money from the bank,” he said. “We need strong exhibitors for our buyers. It is not interesting for them to have brands that deliver late, or who are unprofessional. The strong companies will survive.”

Müller anticipated that between 80,000 and 90,000 people would attend the show. He said it was fully booked, with 95% of exhibitors having confirmed their stand space.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.