Karl-Heinz Müller, the organiser of young fashion trade show Bread & Butter Berlin, has sent a letter to exhibitors ahead of the show’s next edition on July 1-3 demanding they pay for their stands on time and urging the trade to back the event through the economic downturn.
Müller said the global recession had heightened the risk of non-payment and no shows by exhibitors, while the cost of moving from Barcelona to the show’s new venue, Tempelhof Airport in Berlin, had put added pressure on B&B’s costs.
Addressing the market, he added: “It has been a huge investment [the move to Berlin]. There is a level of responsibility, [the show] is not just our thing it is your thing.”
According to Müller, payment terms for brands remain the same; 50% of the invoice must be paid on securing stand space, and the remainder before the show begins.
B&B has signed a contract to hold the show at the Berlin site for the next 10 years and has refurbished the location. Müller added: “We have had to reconstruct a really large building and there is a lot to do, both logistically and financially.”
He confirmed that B&B would not be as flexible as in previous years on invoice payment. “Everybody knows how hard it is and how hard it is to get money from the bank,” he said. “We need strong exhibitors for our buyers. It is not interesting for them to have brands that deliver late, or who are unprofessional. The strong companies will survive.”
Müller anticipated that between 80,000 and 90,000 people would attend the show. He said it was fully booked, with 95% of exhibitors having confirmed their stand space.