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Mobile shopping to overtake traditional online shopping

Mobile shopping is growing at nearly four times the rate of overall online spending in the UK and is poised to overtake traditional online shopping.

A new study from Paypal and market research company Ipsos has revealed that mobile spend will grow at a rate of 36% from 2013 to 2016, while overall online spend will grow by 10%.

Smartphone shopping only accounts for 8% of online spend, while shopping on tablets accounts for only 6%. In comparison, laptops, desktops and notebooks together account for 86% of all online shopping.

Cameron McLean, managing director of Paypal UK said: “Mobile shopping is really taking off in the UK. British retailers are making it easier than ever for all of us to shop on our smartphones. At Paypal we’ve seen our mobile payments rise from less than 1% of our payment volume in 2010, to more than 20% in in 2014.”

A third of online shoppers surveyed bought something online using a smartphone in the past 12 months, and 23% report making a purchase via tablet.

Readers' comments (1)

  • Is a tablet really a mobile?

    Mobile inside the home...yes. Otherwise isn't this simply share steal from traditional PCs?

    Relevance is smaller screen sizes (vs PCs and laptops) and less space for visual merchandising (and advertisements).

    Unsuitable or offensive? Report this comment

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