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Moda announces dedicated kids' space

UK footwear trade show Moda is expanding its kids’ offering for the spring 20 edition, taking place at Birmingham’s National Exhibition Centre (NEC) 23-25 February.

This will see organisers launch Little Soles – a brand new area dedicated to children’s footwear brands. Confirmed exhibitors so far include Froddo, Old Soles, Superfit and Salamander.

They will sit alongside brands and distributors in the main hall, who offer children’s shoes such as Skechers, Crocs and Ipanema as part of their full offering.

The space will also feature its own café and play area, in an attempt to create a “fun and experiential” atmosphere.

Moda footwear director Lisa Govier said: “With 26 kids’ footwear brands already showcasing, and more than 130 footwear brands in total, [Little Soles] is an area of real focus for us.”

 

Readers' comments (1)

  • I hope it works for them but I can't help thinking these sort of shows are on the wane. There are never many people there and they are not busy like they used to be in the 90s. I would think brands could better spend their money elsewhere.

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