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Moda has positive opening despite "slow start"

Despite what was described by some as a “slow start” brands were generally positive on the opening day of tradeshow Moda, which got underway at Birmingham’s NEC yesterday (August 12).

Brands exhibiting in the men’s, women’s and footwear halls all reported writing orders and said they were “pleased” with the turnout after what they described as a slow morning with buyers arriving later.

“The morning was slow but we’ve had a great afternoon,” said Peter Knight, sales manager at men’s footwear brand Base London. “We’ve seen some good customers and written lots of orders, around 20% of which are new accounts for us so I am really pleased.”

Neil Smith, UK sales manager at Bjorn Borg. said: “We’ve had a pretty good day and have been really busy.”

The three day tradeshow, which takes place at Birmingham’s NEC from 12-14 August, is traditionally attended by buyers from indies on its opening day and yesterday was no exception.

A buyer from one mainstream womenswear indie told Drapers that although she doesn’t usually attend Moda she had returned to this season’s edition for the first time in two years to avoid attending too many buying appointments in London due to the Olympics.

Eddie Mullins, managing director at menswear indie Fitzgerald in Cork, Ireland, said that he returns to Moda every season due to its range of menswear exhibitors.

“The brands that show here are the sort of brands I sell in my store so it is definitely worth me making the trip over from Ireland and it is much cheaper than travelling to lots of different international shows,” he added.

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