British footwear brand Moda in Pelle opened its first House of Fraser concession on Oxford Street today (September 23).
Concessions in the Edinburgh and Cardiff branches will open on September 30 and October 7 respectively.
The concept, by design agency Furniss & May, follows the new Moda in Pelle shop fit, which features brass-plated stainless steel and glass fixtures.
Chief executive David Inglis said: “We want to make Moda in Pelle accessible to everyone looking for great quality footwear. Our fantastic new designs, premium fabrics and intricate detailing brings some exciting new style updates, which complement our core designs to show breadth and variety in the collections.”