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Moda mood upbeat as show sees solid trade

Buyers and exhibitors reported a solid but unspectacular start to Birmingham trade show Moda yesterday (February 17).

In the mainstream trade show’s womenswear section, brands reported seeing a steady stream of visitors with the more contemporary Moda White area proving a particular draw for buyers.

Michael Black, owner of Italian womenswear brand Latte, said: “We have written one order already and the show has only just opened. It’s already been quite busy so I think this is going to be a good show for us.”

As usual the Sunday saw an influx of buyers from indies, most of who whom were positive about what they had seen at the show.

Sally Morgan, owner of young fashion womenswear indie Kiwi Boutique in Guisborough, Yorkshire, said: “I am really impressed by the show so far. I have already found a fabulous scarf brand that was great value called Morsta and I am also looking at lounge/nightwear from LingaDore. I have also added Superga to our footwear offer for an alternative to Converse.”

Pamela Shiffer, owner of London-based contemporary womenswear indie Pamela Shiffer, picked up Danish contemporary womenswear brand Coster Copenhagen at the show.

The menswear and footwear zones also reported steady footfall with the more directional area, Moda Select, attracting visitors throughout the day with many brands writing orders.

Frank Eribo, co-founder of footwear label Butterfly Twists, said: “We haven’t done Moda before but we have been pleased with it today. We have mainly seen the boutiques so far but I think some of the multiple buyers are planning to come along tomorrow so that will be good too.”

Flip, Moda’s urban and streetwear section, made a return for its second season but was described as the quietest area of the show.

The sales director of one brand said: “No one really comes down to this bit so we haven’t really been that busy. Hopefully it will pick up tomorrow.”

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