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Moda rejigs layout for next edition

Birmingham-based mainstream trade show Moda will launch a new format for its autumn 16 edition in February.

Moda Lingerie & Swimwear will move into its own hall, while the layout of Moda Accessories has been revised to create closer ties with the womenswear collections.

Some accessories brands will be displayed next to complementary collections in Moda Woman, while others will be next to the more directional womenswear area, Moda White.

Millinery will relocate to a new position alongside the occasionwear area Moda Noir.

A new unisex exhibition area will be created between Moda Woman and Moda Gent, similar to changes made to Pure’s layout from next January.

There will also be a new area for outdoor lifestyle brands, and Moda Footwear will include a Boutique section for directional women’s brands.

“The changes we’re making for next year allow us to take full account of the requirements of each of the industries we represent, and introduce new features exhibitors and buyers have been asking us for,” said Nick Cook, portfolio director of the show’s organiser, ITE Moda.

“The new unisex area allows us both to address demand from existing exhibitors and bring in new names who want to showcase the full range in one location.

“It will also make the show easier to navigate for stores stocking both womenswear and menswear, and highlight how much great product we have at the show.”

The autumn 16 edition of Moda will take place on February 21-23 2016 at the NEC.

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