Mainstream womenswear show Moda is to launch an integrated trade show for urban, streetwear and action sports brands after industry feedback called for a dedicated show for the market.
Flip, which will launch at the NEC Birmingham from August 12 to 14, will run alongside Moda in a specific area within Moda’s menswear section.
Alongside clothing, footwear and accessories from urban, street and active lifestyle brands the event will also feature live shows from professional bike riders.
Jamie Harden, event director of Flip, said: “We’re really excited to get involved with such a vibrant area of the fashion industry. We know from our conversations with both brands and retailers that this sector of the market has been in need of a credible trade show for some time and we’re pleased to have been able to create this for these dynamic brands.”
Boardsport brand Animal is among the brands already confirmed for the show.
Animal’s head of marketing Joel Pickering said: “Moda’s timing and location are perfect for the industry and the addition of Flip will complement the show for both new and existing customers. With very few other relevant UK trade shows in the calendar for action sports lifestyle brands at present, we see Flip as the perfect opportunity.”