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Moda visitor numbers fall

Mainstream trade show Moda closed 3% down on visitor numbers compared to the same season last year.

Organisers of the show, which took place from August 14-16 at Birmingham’s NEC, said they were disappointed by the drop in numbers but said it was a reflection of what is happening in the market.

A spokeswoman for Moda said: “There has been a lot of consolidation in the market over the last year and a lot of independent stores have closed which is obviously going to have an impact on the number of buyers attending the show.”

However, organisers did say that repeat visits to the show, i.e. those attending the show on more than one day, were up on August 2010 but were unable to say by how much.

Organisers said they were pleased with the quality of the buyers in attendance including representatives from multiples such as John Lewis, Debenhams, Arcadia and Next and independents such as mainstream womenswear indies Allison Jayne in Swansea, Wide Variety in County Mayo and Fashion Scene in Meopham.

Brands at the show were optimistic and said that they had written orders. Peter Cronin sales director at Panache said: “This is always a good show for us and we have had a lot of visitors to our stand and have written a lot of orders.”

The next edition of Moda takes place at the NEC from February 19 - 21.

Readers' comments (1)

  • If brands insist that to forward order you must go to their showroom, for the 'brand experience' (sic), then in tough times, who is going to bother with MODA and it's contemporaries apart from the department store buyers who go for the free nibbles and 'light refreshments'?

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