Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Model Agyness Deyn to star in Giles’ New Look ad push

Model Agyness Deyn is to front the latest Giles Gold collection for New Look, which will hit stores on March 19.

The peroxide blonde Mancunian shot the ad, which will be her first major high street campaign, last week.

Historically Deyn has been used by designer brands and she is currently the star of Burberry and Armani ad campaigns. She also dyed her hair bright orange for Giles’ London Fashion Week show last season and scooped Model of the Year at the British Fashion Awards in November.

The March drop will be the fourth Giles Gold collection for New Look and will go into 130 of its shops, including stores in France and the Middle East.

The range features eyelet-detail stripy and tattoo-print tops, macs with gradient stripes, corset tops, voluminous trousers, stripy sequined dresses and a multi-pleat pink dress.

A New Look spokesman said: “We had to find a face that was a little bit quirky, ultimately stylish and totally modern to fit the range. Agyness perfectly encapsulates New Look’s fun and fashionability.”

Deyn replaces Hollywood actress Drew Barrymore, who was the face of the launch of the Giles Gold for New Look collection in March last year.

Giles Gold is designed by Giles Deacon, who will produce at least four more capsule collections for New Look.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.