Supermodel Jourdan Dunn is launching a clothing range aimed at children and young adults.
Dunn has signed a deal with brand licensing agency Fluid World, which launched the Hello Kitty brand in the UK and is based in Shoreditch, east London, to produce at least two collections. Details of the age ranges, distribution and price points have yet to be announced.
The collection will include jeans, jackets, basic T-shirts, leggings, jumpers and accessories designed by Dunn.
Fluid World will seek an international retail partner to support its development, production and marketing.