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Monsoon's 'untapped' data potential

Monsoon Accessorize is creating a more personalised experience for its customers through technology, Drapers Operations Forum heard today.

andy tudor monsoon

andy tudor monsoon

The womenswear and accessories retailer’s technology and data director, Andy Tudor, said the industry is facing more unknowns than uncertainties as consumers continue to change what they want, but added there was “untapped potential” within Monsoon’s data to create a more tailored customer approach.

Like many other retailers, Monsoon Accessorize faced challenges in using technology seamlessly and improving the customer experience.

“Ageing technology has been a challenge. Newer businesses on the market don’t have the issue of heritage systems and ageing technology, and in certain areas that technology can be constraining its own right,” he said.

He added: “One of the hurdles Monsoon has had to overcome with its technology strategy is demonstrating the direct link between reactions taking place deep inside its data processes and customer experience. We know that data actions can and do link back to customer experience.”

Monsoon has also brought its loyalty programmes in house to ensure it does not offer a generic experience for customers and is rolling out in-store wi-fi.

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