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Mood of optimism on show at Moda

Mainstream trade show Moda notched up a record number of first-day visitors for a spring edition.

The three-day show, which ran from August 9-11 at Birmingham’s NEC, showcased menswear, womenswear, footwear and accessories collections.

Show organiser ITE Moda said attendance was up across the board, but declined to give figures.

Buyers from indies including Psyche in Middlesbrough and department stores Fenwick and Beales attended the show, and exhibitors said the mood was positive.

Neil Hughes, director of fashion agency Apt Collections, which represents brands including Alexis, Gelco and Passport, said: “We’ve had a very good show. We’ve opened a lot of new accounts for Gelco and Passport in particular.”

He added that he had his “best ever” Sunday at Moda. “It proves that even in tough times if a brand is right it will sell well,” he said.

One exhibitor who was showing in the Moda Menswear Platform area for contemporary brands said: “Sunday was by far the busiest day but we are happy because we’ve signed up seven new accounts. Customer budgets seem to have remained stable.”

Mark Husted, business development manager at men’s footwear brand Base London, which showed at the footwear event, added: “We had a brilliant show. We’ve written more orders than last year so we’re very happy.”

Moda introduced a Moda Womenswear Platform area this season and a Moda Beach area.

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