KidZania, the educational kids’ entertainment centre which opened at Westfield London today (June 25), is looking for more fashion retail partners.
The 75,000 sq ft child-size city where kids can ‘work’ in more than 60 real-world establishments, features two units from high street chain H&M.
KidZania London chairman Joel Cadbury told Drapers he would like more fashion businesses to get involved.
“H&M is a great partner for us as we want to inspire kids’ creativity as well as teaching them about the world around them. High streets are filled with many fashion stores so we would like to partner with many others.
We have a great relationship with M&S – [chief executive] Marc Bolland was instrumental in making the development of KidZania in Westfield possible so I hope our relationship with them continues.”
The kids’ clothing section of M&S in Westfield has a doorway into KidZania.
H&M opened a fashion styling boutique where children can learn about colours and textiles and a processing plant to teach them about recycling, textiles and H&M’s Garment Collecting Initiative, a global incentive to reduce waste.
Carlos Duarte, H&M country manager for UK and Ireland, said the sites offer “fun and educational environments for children to experience and enjoy”.
KidZania in London is the 19th centre to open globally. Cadbury said he would like to open another in east London and one in either Birmingham or Manchester. He added that sites in Scotland and Ireland may follow.