The first phase of the 210,000 sq ft outlet Icon Outlet at London’s The O2 will open on 20 October, with new confirmed signings including Cheaney Shoes, Hobbs, Phase Eight and Cath Kidston.
The retail line-up also includes G-Star Raw, James Lakeland and Gap, as well as a raft of other premium retailers revealed here.
Cheaney Shoes is making its outlet debut at the centre, which joint managing director William Church said provides a new market so far not served by existing Cheaney Shops.
The centre is 15 minutes from central London, served by the Jubilee Line, Thames Clippers and the Emirates Air Line. It is being developed by AEG and Crosstree Real Estate Partners and the retail leasing agents are CBRE and CWM.