Bargain-hungry shoppers are expected to spend £1.3bn online across Christmas and Boxing Day this year as the demand for discounts continue, but neither is expected to exceed the record results seen on Black Friday.
Data from Experian and IMRG shows that as much as £636m, the equivalent to £441,000 every minute, will be spent online on Christmas Day, with a further £748m, or £519,000 per minute, on Boxing Day.
It is predicted that the number of visits to retail websites on Christmas Day will hit 142m, up 25% on 2013, and 167m on Boxing Day, an increase of 29% year-on-year,
Chief information officer at IMRG Tina Spooner said: “Over recent years Boxing Day has typically been the busiest online shopping day of the year as consumers log on in search of a bargain from the comfort of their sofas. However, the festive Sales started early this year with Black Friday discounts and promotions attracting a record number of online shoppers in the UK. Although we expect Boxing Day to be even bigger than last year, with online spend up around 40 per cent year-on-year, it is unlikely to eclipse the unprecedented level of sales on Black Friday when e-retail sales reached a staggering £810 million.
“A recent survey of IMRG’s members found that 70 per cent of e-retailers offered discounts and promotions over the Black Friday/Cyber Monday weekend and we are likely to see a higher number launching Sales over Christmas and Boxing Day, with some going into Sale as soon as their High Street shops close their doors on Christmas Eve.”
As Drapers recently reported, retailers are gearing up for the busiest shopping day in stores tomorrow (December 23), which will see the number visiting bricks-and-motar locations up 53% on the daily average.
Westfield Director Myf Ryan said: “Westfield has seen its busiest shopping weekend of the Christmas period as London shoppers took advantage of the 24-hours available shopping time. With only 60 shopping hours left to go until Christmas, footfall reached a high on Saturday with 320,000 visitors hitting the centres. It seems UK shoppers still leave their shopping to the last minute - with more than 3 million visitors leaving their shopping to the last 12 days of Christmas.”