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Moss Bros campaign celebrates same-sex marriage

Menswear retailer Moss Bros has launched a national campaign celebrating the law change that will allow same-sex couples to marry in England and Wales from March 29.

The high street chain installed its first wedding campaign image featuring a same-sex couple in its windows today (March 25), displaying an image of Union J band member Jaymi Hensley and his fiancé Olly Marmon wearing looks from the Moss Bros spring 14 collection.

The retailer is also the fashion sponsor for gay magazine Attitude’s special issue ‘Attitude Love & Marriage’ – the first wedding magazine in the UK exclusively targeting the gay market.

Moss Bros chief executive Brian Brick said: “Moss Bros are proud to welcome all couples in store and help dress them for the most important day of their lives – as we have done for the last eight generations.”

Commercial and operations director Jemima Bird said staff had been “supported with an educational piece as part of our Suit Academy programme”.

She added: “The language we use at all levels of the business is key – for example the change from questioning “What will the bride be wearing?” to “What will your partner/fiancé be wearing?” is so easy to make, but makes a massive difference in creating a truly welcoming and inclusive environment for all our customers.”

Readers' comments (3)

  • THEY NEED TO BE CAREFULL THIS COULD PUT A LOT OF PEOPLE OFF BUYING FROM THEM GOING DOWN THIS ROUTE, PUSSHING THE PINK POUND!

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  • Oh dear this could be a Gerald Ratner moment

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  • Brilliant campaign -- definitely disrupts the perception of Moss as old fashioned

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