Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Moss Bros hopes menswear shake-up will halt sales slide

Moss Bros is pinning its hopes on more transitional product and store revamps to turn the business around after it issued a profit warning this week.

The business, which runs the Moss and Cecil Gee chains as well as Hugo Boss franchises, blamed the mild weather and the football World Cup for poor sales this year.

"We've had four years of strong outerwear business, but that has been affected by the weather this year," said chief executive Philip Mountford. "We'll move towards more medium and lightweight transitional product, which can be worn as casualwear and formalwear for more of the year.

"The coats that we have sold are a little more casual and fashionable, rather than the classic overcoat, which we will cut down on."

Mountford added that the new Moss store concept, which debuted last year, would be rolled out to 10 more shops this year after sales increased at all trial stores.

Moss Bros warned that profit for the year would be "materially lower than last year". Like-for-like sales fell 1.4% for the 49 weeks to January 6 2007, a further drop from the 0.7% fall for the 26 weeks to October 12 2006. City analysts reduced the profit forecast from about £5.3 million to £3.5m.

The company is the source of continued bid speculation, with investors Baugur and Dawnay Day both thought to be potential bidders.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.