Moss Bros will launch a new hire website with group booking functionality in March, aimed at wedding parties.
The site will allow customers to place orders for individual members of a group and will email or text each person to invite them to book an appointment in-store or online.
The menswear retailer is making a number of investments to optimise its online platform, including creating a more personalised experience and enabling the site to be used seamlessly across mobile, tablet and desktop devices. It has signed a deal with US digital marketing platform BloomReach to enable cross-device usage.
Later this year, Moss Bros will launch a new system to allow it to gather together data into a single customer view. “We will collect data such as details on transactions, browsing history and email interaction across all channels, which will mean we can start highly targeted promotional campaigns and the data can cross-pollinate into retail,” explained omnichannel director Neil Samson.
The hire business, which currently accounts for approximately 18% of turnover, also provides a lot of data.
Moss Bros’s online sales were up 81% in the 45 weeks to December 6, and ecommerce now comprises 7.4% of group revenue. Samson said the company is planning to launch ecommerce sites in mainland Europe, in countries including Germany and France, in the next 12 months.
Former My-Wardrobe.com head of ecommerce Matt Henton joined Moss Bros in the same role at the start of this week. The retailer merged its marketing and ecommerce teams from this month to create a new omnichannel department, overseen by Samson.