Lewis Tweddell, Owner of premium indie Lewis Yates in Billericay, Essex
Every day we seem to hear of independent high street retailers shutting up shop due to troubled financial times, and I’m determined my business won’t fall into the same trap.
This October, Lewis Yates will have been open for five years and, thankfully, each year has seen growth and development for us.
We are forever seeking to provide new products and services for our customers, so while we continue to focus our attention on the forthcoming buying season and consider which trade shows will unearth next year’s gems, I also have a dedicated team working to launch LewisYates.com - our new socially interactive ecommerce store.
Most retailers now recognise the power of ecommerce and marketing through social media, so to not have your hat in the ring, I believe, will be damaging in the long term. Our online store will provide all the things our customers tell us they love about shopping with us, but it will be made available to a global audience.
At worst we are making our products and services accessible to our customers wherever they are, whenever they want them, and at best we are tapping into a whole new market, without committing to the risky financial overheads associated with opening a second shop.