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Mothercare looks overseas as store sales soften in UK

Mothercare is pushing its online, overseas and out-of-town retail offers after its UK store sales fell by 1% for the 11 weeks to March 31. Chief executive Ben Gordon told Drapers that its focus on the internet, where sales grew 15% for the year, was becoming more important and that he would open more out-of-town stores this year. Mothercare has 10 destination stores that carry a larger offer, such as 70 pushchairs compared with 30 models in high street stores. Gordon will also open 50 stores abroad, after international sales grew by 30%. He said premium collections would expand for the coming seasons.

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