Newly appointed Mothercare chief Mark Newton-Jones is to carry out a 100-day review of the business following a difficult summer for the British baby goods retailer.
Mark Newton-Jones was confirmed as chief executive last week after working at Mothercare for four months on an interim contract.
It is understood that he will look at reducing costs, closing stores, negotiating better terms from suppliers and launching more exclusive products, The Sunday Times reported.
Mothercare chairman Alan Parker is understood to have asked him to report his findings and update the company’s strategy in the autumn.
Earlier this month, Mothercare rejected a £366m takeover bid from US babycare chain Destination Maternity.
Mothercare’s AGM is on July 17.