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Mountain Warehouse Christmas sales climb 29%

Mountain Warehouse sales climbed 28.6% in the six weeks ending January 3, with like-for-like sales up 14.7% during the period.

The outdoor clothing and equipment retailer, which has 228 stores, said online orders increased 49.2% during the period, compared with the previous year, while Black Friday weekend provided a sales boost of 56%.

Mountain Warehouse ships to more than 100 countries worldwide and is set to open two more stores in Germany next month. Its international sales grew 92% during the period and accounted for more than 20% of the total. The company said growth was helped by new stores in Poland and Germany and the launch of direct sales into the Chinese market through Alibaba’s Tmall in time for Singles Day on November 11.

In November, Mountain Warehouse launched a new sister brand and chain of stores called Zakti, offering womenswear and equipment similar to that of Sweaty Betty and Lululemon but at lower prices. The group will open a third store in Reigate in Surrey in February, building on the first two branches in Islington and Chiswick and a standalone website.

“Our performance over the festive period was outstanding, particularly given the mild winter weather and put the seal on another excellent year for the business,” said chief executive Mark Neale. “I’m pleased to say that we are firing on all cylinders in all our channels: our UK stores, online and internationally.

“We believe that there is plenty of life in UK high streets,” he added, explaining that the firm opened new stores in Banbury, Sudbury, Solihull, Longbridge, Alton, and Aviemore in the run up to Christmas.

“We will continue to grow our store base in 2016,” he said.

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