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Mountain Warehouse enjoys festive sales boost

Outdoor retailer Mountain Warehouse has reported a record sales surge during the festive period.

Total sales at the retailer soared by 38.2% in the six weeks to 31 December, with international sales up 43% to account for a third of this.

Like-for-like sales rocketed by 33.1%, with online revenue seeing a 76.6% boost.

The company recorded 1.5 million customers during the six-week festive period. It sold more than 250,000 pairs of socks, 250,000 pairs of gloves, 150,000 padded jackets and 80,000 snow boots.

CEO Mark Neal said sales reached £2m on Black Friday last year. He added he was confident the Christmas trading performance will usher in a record set of full-year financial results.

He said: “We had a cracking Christmas with remarkable growth across our UK stores, online and internationally.

“A business which equips customers to brave the elements will always benefit when it snows, and the December cold snap was a bit of an early Christmas present for us.

“The shape of Christmas has changed in recent years. It used to get gradually busier week by week from November onwards. More recently, since the Black Friday phenomenon came to the UK, there has been a spike in sales followed by a couple of quieter weeks and a late rush. This year, the bad weather meant we didn’t really see much of a slowdown after the Black Friday stampede.”

Mountain Warehouse opened more than 30 branches in 2017 and plans to open a similar number this year, which it estimates will create more than 300 jobs.

The retailer expects to open stores in two new markets, Holland and the Czech Republic, in the first quarter of 2018.

It operates more than 270 stores in total, with a presence in seven countries.

Mountain Warehouse made pre-tax profits of £19.8m in the year to 28 February 2017, up 22% on the prior year, on sales of £184.8m.

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