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Mountain Warehouse sales rocket after ‘weather-proofing’

Sales at Mountain Warehouse jumped 28.7% to £141.4m for the year to February 28, while its pre-tax profit increased 36% to £16.2m. Like-for-like sales were up 19.3%.

Mountain Warehouse

 

Online sales soared 47% during the year and now account for 20% of the total. EBITDA rose 20% to £20m.

The business said it had “worked hard to weather-proof” its offer by including more summer ranges, particularly in kidswear, as well as waterproof jackets and wellies.

The company said this, combined with extended cycling and skiwear ranges, meant the retailer had strong sales during periods of both wet and sunny weather.

Mountain Warehouse opened 40 new shops in the 12-month period, including in York, Shrewsbury, Evesham, Loughborough and Banbury.

It plans to open the same amount this year, half of which will be international, in the US, Ireland and Germany. The group now has 242 stores, 45 of which are overseas.

Mountain Warehouse founder and chief executive Mark Neale said: “The past year has been a tough one for the UK retail sector and our performance vindicates the hard work we have done to ensure we give customers the right products at the right price both online and in store.”

He added: “There would have been a time when I was terrified by a hot, sunny day, but we have worked very hard to weather-proof the business, ensuring that we have great products come sunshine or snow, hail or heatwave. This has certainly paid off in recent weeks when the weather has been very changeable.”

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