The CEOs of Sainsbury’s and Asda have been accused of creating a “financial fix” and using “mickey mouse” numbers by MPs in a parliamentary hearing over the supermarkets’ merger.
Asda chief executive Roger Burnley and Sainsbury’s CEO Mike Coupe appeared in front of MPs at the environment, food and rural affairs committee on 20 June.
The bosses of Asda and Sainsbury’s have been accused of using “mickey mouse numbers” by MPs, who also dismissed the two grocers’ promise to continue running both brands separately after a merger as “baloney”.
Burnley and Coupe said they would reduce prices on everyday essentials by 10%, but insisted suppliers would not be squeezed as they would benefit from dealing with one retailer rather than two.
They added that smaller suppliers would not be affected.