Menswear etailer Mr Porter has collaborated with contemporary retailer Cos on a 23-piece spring 15 collection, due to launch in stores later this month.
The Modern Traveller range of men’s clothing, outerwear, tailoring, accessories and footwear will be available from May 7 on Mrporter.com and in 14 Cos stores worldwide, including Regent Street, Covent Garden and Westfield London.
Mr Porter senior buyer Sam Lobban suggested it could be extended into a second season. He added: “We have a lot of respect for [Cos’s] ideals and integrity, which very much fall in line with ours; the quality and design is in a class of its own.”
Martin Andersson, head designer of H&M-owned Cos, said partnering with a global etailer allows it to sell into new markets.
It is only the second time Mr Porter has ventured offline, after an in-house collection produced for spy film Kingsman: The Secret Service was sold via a one-day pop-up in London in January.
Last week the etailer announced it is to welcome back its founding editor-in-chief, Jeremy Langmead, as brand and content director.
Langmead, who helped launch the site in 2011, will re-join in the newly created role on June 1. He left in November 2013 to become chief content officer at auction house Christie’s.
On April 24 the merger deal between Mr Porter’s parent company Net-a-Porter and Italian etailer Yoox was approved by the Yoox board of directors. Shareholders are due to meet on April 30 to vote on the deal.
Eyewear group Luxottica’s co-chief executive Enrico Cavatorta joined Yoox as chief financial and corporate officer on April 27.