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Mr Porter launches kidswear

Luxury menswear ecommerce site Mr Porter has launched its debut kids offer, with a boys range for spring 18.

The offer will launch on Monday 11 June, and comprises 90 products for children aged two to 12. The collection includes six brands: Hartford, Vilebrequin, Mollusk, Orlebar Brown, Polo Ralph Lauren and Frescobol Carioca, all of which also sell menswear on the site.

Summer casual staples including polo shirts and swimwear make up the collection, with prices across the brands ranging from £25 to £120. The styles will form part of Mr Porter’s “Summer Shop”, and will also be accompanied by specific editorial content.

In March, Mr Porter owner, Yoox-Net-a-Porter, reported UK net revenues had increased by 6.3% to €286.8m (£256.4m) on a reported basis in the year to 31 December, with gross profit for the period up 10% to €806m (£719.9m).

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