Some 25% of Mr Porter’s sales come from footwear, so it is unsurprising that the luxury etailer is giving the category a new emphasis under the slogan: Mr Porter. The World’s Best Shoes.
The site is stressing that among its 75 or so brands it has the best selection of luxury, premium and limited-distribution footwear globally. Footwear has been on Mr Porter since it was launched as Net-a-Porter’s brother on February 18, 2011 and it has built up a reputation for its special editions.
“We achieve very high sell-throughs, and very quick ones too,” Mr Porter buying manager Sam Lobban told Drapers. “With something like the Nike Tier Zero, which is available only in 25 doors around the world, we sell hundreds of the style in no time. We sell out pretty much in the time it takes to refresh the page on our site.” These Nikes cost between £125 and £250, with most selling at around £150.
The Mr Porter offer is split between 60% sneakers and 40% hard shoes. “We probably started with a reputation for hard shoes, but what we sell is well-made footwear,” said Lobban. “We don’t just buy things because they are expensive. The thing our buyers do is to look at the construction of what we are being offered.”
This season’s selection runs from Chuck Taylor Converse sneakers at £55 to Berluti ankle boots at £1,650. Among the brands running special editions with Mr Porter are French brand Berluti and UK brands Edward Green and Grenson.