Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Mr Porter spotlights footwear

Some 25% of Mr Porter’s sales come from footwear, so it is unsurprising that the luxury etailer is giving the category a new emphasis under the slogan: Mr Porter. The World’s Best Shoes.

Sam Lobban, buying manager, Mr Porter

Sam Lobban, buying manager, Mr Porter

The site is stressing that among its 75 or so brands it has the best selection of luxury, premium and limited-distribution footwear globally. Footwear has been on Mr Porter since it was launched as Net-a-Porter’s brother on February 18, 2011 and it has built up a reputation for its special editions.

“We achieve very high sell-throughs, and very quick ones too,” Mr Porter buying manager Sam Lobban told Drapers. “With something like the Nike Tier Zero, which is available only in 25 doors around the world, we sell hundreds of the style in no time. We sell out pretty much in the time it takes to refresh the page on our site.” These Nikes cost between £125 and £250, with most selling at around £150.

The Mr Porter offer is split between 60% sneakers and 40% hard shoes. “We probably started with a reputation for hard shoes, but what we sell is well-made footwear,” said Lobban. “We don’t just buy things because they are expensive. The thing our buyers do is to look at the construction of what we are being offered.”

This season’s selection runs from Chuck Taylor Converse sneakers at £55 to Berluti ankle boots at £1,650. Among the brands running special editions with Mr Porter are French brand Berluti and UK brands Edward Green and Grenson.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.