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Mr Porter to launch global advertising campaign

Mr Porter is set to launch a new advertising campaign emphasising the global reach of the online retailer.

Shot by Tom Craig, the Style Wherever You Are campaign will run across print and multi-channel, with images from some of the most remote places within the countries Mr Porter ships to.

These include the Badlands region in South Dakota in the United States and the Myrdalsjokull glacier in Iceland. Mr Porter now ships to over 170 countries.

Mario Muttenthaler, head of sales and marketing, said: “Mr Porter offers a truly global service, with customers in every corner of the world. For our autumn 12 campaign we wanted to bring across the service aspect, the diversity of our customer base as well as the seasonality of our offering.”

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