Mr Start, the London-based menswear brand and store founded by retail veteran Philip Start, will relaunch in early March – seven months after closing.
Start plans to reopen the brand’s shop at 40 Rivington Street in Shoreditch and its online store, with a view to begin wholesaling shortly afterwards.
The brand ceased trading in September 2015. However, Start retained ownership of the store lease, renting it out as a pop-up space in the interim.
“I’d had enough of the business in its form at the time,” Start told Drapers. “I never intended to keep it closed, I just needed to take a step back to reassess and come back fresh.
“I looked at relaunching in other locations across London but this is where people know me so it made sense to come back here,” he added.
Start also closed his multibrand womenswear store at numbers 42-44 and multibrand menswear store at 59 Rivington Street in May and July when the leases expired. Start said these will not reopen.
Mr Start will sell own-label clothing – such as T-shirts, shirts and knitwear – tailoring and accessories.
Retail prices will range from £45 for T-shirts to £900 for a three-piece off-the-peg suit. A bespoke and made-to-measure service for tailoring will also be available.
The brand will focus heavily on trading online, selling through its own transactional site as well as third-party platforms. It will also avoid pieces that can be affected by unseasonable weather.
“We won’t be dictated by summer and winter because they don’t exist any more,” he said. “We’ll be staying away from heavy outerwear and focus on things that work for both seasons.”
Start founded Woodhouse Clothing in the 1970s. The chain grew to 10 UK stores before it was sold to Sir Philip Green for around £3m in 1989.