Marks & Spencer has signed a three year partnership with rainforest charity Cool Earth, as part of its plan to becoming the world’s most sustainable major retailer by 2015.
The partnership with Cool Earth will see the retailer invest in protecting 5,000 acres of rainforest in Peru by empowering local communities to adopt sustainable land-use practices.
M&S launched Plan A in 2007, an ethical programme which focuses on tackling issues such as climate change, waste, raw materials and health.
Other initiatives include consumer recycling campaign Shwopping, which launched in April 2012 and has so far amassed over six million recycled garments to date.
Plan A director Mike Barry said: “It’s been another six months of good progress including some great achievements, addressing tough challenges and breakthrough projects.
“We’re tackling some of the biggest issues in sustainable business such as youth unemployment, clothes going to landfill and engaging consumers in more sustainable living and are very proud of what we’ve delivered. It’s making M&S a better business.”