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M&S drops off top brand list as John Lewis climbs the ranks

Marks & Spencer has fallen off an annual list ranking the top 20 consumer brands in the UK for the first time since 2009.

The Centre for Brand Analysis asked 2,500 adults to rank their favourite brands from a list of 1,500 across 50 sectors. M&S, which was in 18th place last year, has dropped off altogether, while John Lewis is back onto the list at number six after dropping off in 2012.

The highest ranked clothing brand this year is Nike in fifth place, up from 16th last year. The top spot in the list, which has been compiled since 1995, is held by British Airways for a second year, followed by Rolex.

The survey asked people to rank the brands according to their quality, reliability and distinction from rivals. It also factored in the views of 33 senior industry figures, including marketing experts and business professionals.

Individual category prizes went to Next under clothing and accessories, John Lewis under department stores and general retailers, and Clarks under footwear, among others.

Stephen Cheliotis, chief executive of the Centre for Brand Analysis, said: “Younger brands, such as the social media giants, are sitting on the sidelines making little impact as a huge battle takes place among trusted, traditional brands seeking to remain relevant and retain their positions among the brand elite.”


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