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M&S expected to report festive falls in clothing

Marks & Spencer is expected to report yet another like-for-like fall in general merchandise, with reports forecasting declines of between 0.5% and 1.5%.

Although food sales are predicted to increase, the retailer’s GM arm – which is predominantly made up of clothing – is expected to see sales drop again. 

Analysts at Nomura have forecast that M&S’s UK like-for-like GM sales fell 0.5%, although thanks to a boost from food total sales rose 0.7% in the 13 week period covering Christmas.

If predictions are accurate, the decline comes despite the retailer’s much publicised autumn 13 collection and campaign, as well as the Christmas advert starring actress Helena Bonham-Carter alongside M&S faces Rosie Huntingon-Whiteley and David Gandy.

The business also held a flash 30% off Sale in the run up to Christmas, in a bid to drive sales.

M&S is due to publish its 13 week trading figures on Thursday (January 9) this week.

Rival retailer Next is expected to see its profits overtake M&S this year after it raised its forecast to between £684m and £700m in the year to 25 January.

Readers' comments (1)

  • I expect womens clothing to be down nearer 5%

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