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M&S explores acquisition of external brands

Marks & Spencer is reportedly looking into acquiring third party fashion brands in a bid to revive flagging sales.

The retailer has been eyeing niche retailers like The White Company in a move that would see M&S selling external fashion brands for the first time, according to The Financial Times.

Marc Bolland, chief executive of M&S, reportedly also wants to boost the retailer’s own-brand offer which includes Per Una and Autograph.

However Will Kernan, chief executive of The White Company told Drapers: “We can state that there is no truth what so ever to this rumour. There have been no conversations between Bolland/M&S and The White company and there are no plans for any such talks.”

Sources told the newspaper the plan to add third party brands has not yet been presented to the M&S board and it was unlikely to receive its backing.

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